Video: The Coolest Melting Machine

You know what's cooler than having a can of 7-Up to cool yourself on a hot, sweltering day?

When the vending machine is made entirely out of ice, of course!

As the block of ice starts melting away, the cans of 7-Up frozen within is then up for grabs.

Don't you think it's a refreshing change to see such ingenius marketing from a different carbonated drink company this time round?

Let's watch it.