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From today till 31 July 2013, customers purchasing Happy Meals in the Despicable Me 2 promotion has the option to donate their meals to the Movement for the Intellectually Disabled of Singapore (MINDS).
This move came after a series of complaints that fans who bought the meals solely for the free Minion toys had thrown away their food which drew a backlash from the online community.
Apparently, this was already happening during the previous Hello Kitty Fairy Tales promotion where customers were seen dumping the food into the bins after getting their toys. There were many pleas on McDonald's facebook page to allow customers who had only wanted the toys but not the food to donate their meals.
This announcement was met with many positive responses on facebook. Within two hours, the post has garnered more than 1,800 likes and 500 shares.
This announcement was met with many positive responses on facebook. Within two hours, the post has garnered more than 1,800 likes and 500 shares.
This is not the first time that McDonald's is acting on the feedbacks of customers.
In an unprecedented move, McDonald's has earlier created a "deferred fulfilment" website for customers to place an order for the Minion toys which were sold out island-wide within hours after being launched.
